Market Data and
INTELLIGENCE
Independent residential market analysis and strategic advisory
Intelligence Magnifique helps housebuilders understand market conditions, assess pricing and competitive positioning, and make informed commercial decisions using specialist market intelligence otherwise unavailable through their existing data sources.
The service brings an established track record of commercial expertise to the housebuilding sector, combining specialist property datasets, proprietary AI models and expert commercial analysis. All backed with over 25 years of experience developing residential market intelligence products and delivering property data, market analysis and strategic insight to PLCs and some of the UK’s leading residential property and mortgage lending brands.
This is complemented by extensive experience providing residential market analysis and commentary for the national media, including BBC and ITV news, Sky News, The Times, The FT, The Telegraph and the Daily Mail.
Services are available as standalone assessments or recurring monthly intelligence programmes, supporting individual developments and wider portfolios.
Intelligence Magnifique services include…
Development pricing, market and data analysis
A comprehensive, independent assessment of a development’s pricing, market position and sales performance using hyper-local datasets otherwise unavailable to housebuilders. Findings are presented in a bespoke report with evidence-based recommendations, providing a unique, authoritative and independent perspective to support commercial decision-making.
Monthly development pricing, market and data analysis
Ensure pricing and sales strategy remains aligned with changing hyper-local market conditions through monthly analysis. Combining specialist datasets otherwise unavailable to housebuilders with internal datasets, the service identifies localised emerging trends, evaluates pricing interventions and recommends adjustments to inform ongoing pricing and commercial strategy. Minimum six-month commitment.
New Homes Resale Intelligence
Understand how previously sold homes returning to the resale market compete with current new-build stock within your developments. A unique, specialist reporting framework identifies relevant resale listings and previous sales history within a scheme, supporting the assessment of competing asking prices and implications for new-build pricing and positioning.
Portfolio market intelligence and strategic advisory
Extend independent market intelligence across multiple developments at regional or national level through consistent analysis, reporting and strategic recommendations. Designed to help senior leadership teams compare market conditions, identify pricing and performance trends and enable timely commercial decisions. Bespoke data and reporting specifications are available to support individual business requirements.